I had the pleasure of partnering with Tourism New Zealand to launch their first international campaign 'Stop Dreaming and Go' that translates dreams in relation to travel.
It has been interesting to note the evolution of our dreams throughout the pandemic. Initially we were experiencing more stressful dream themes such as running from danger and being attacked by bugs which have since transitioned to dream themes that signify a need to escape reality, a need for a break and a strong desire to seek out adventure and new experiences.
Partnering with TNZ has not only helped to provide a presence and awareness to these themes but also a means to act on these dreams.
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Stop Dreaming About New Zealand and Start Packing… Its Travel Time! / The Zine